take it personally 

    Dudley Does Right is all about reasonable people making personal choices, and feeling good about those choices. 

    Everybody wants a healthier planet, justice and well being for people around the world.  We all strive for  healthy families, and clean and prosperous environments for them to to live in.  We just strive in different ways. 

    We all have to shop for food, clothing and other stuff anyway.   Shopping with a conscience isn't really going out of our way.  But taking a little time to think can be a rewarding effort in itself.

    We don't have to wear badges or wave placards to do good.  But anybody can make a change in the name of conscience or health.  You think it was easy for millions of  people to quit smoking?  There are probably more ex-smokers in Canada now than everyday smokers.  

    They were helped, of course, by massive government advertising campaigns and strict anti-smoking regulations.  But those were sparked by the actions of ordinary citizens.

    At the same time vegetarians were creating their own priorities, and reshaped a lot of our food culture for the better.  And all that time, the fast-food and junk-food industries, as well as the mainstream grocers — remember "Mainly Because Of The Meat"? — spent billions to promote non-vegetarianism.  Now... well, throw a dinner party and you’ll be more likely to accommodate non-meat eaters than smokers.

    People change and people make choices, and people can stick to those choices.